FOSTER CITY, Calif., and SHANGHAI, China, March 31 /Xinhua-PRNewswire/ –
Droplet Technology and Augmentum, a leading provider of offshore outsourcing
for software products and IT application development, today announced their
ongoing partnership to develop and deliver breakthrough mobile user-generated
video service solutions. Droplet’s first major splash in the mobile industry
came in June 2006 when the company partnered with Texas Instruments to
demonstrate the first all-software solution that could add full VGA, 30 frame-
per-second video camcorder capabilities to virtually any mobile phone with a
camera function. Under a development partnership established in October 2006,
Augmentum has helped Droplet to further leverage their core innovations in
all-software video processing to design and launch a complete Mobile Video
Creation and Asset Management solution. This all-software solution combines
both Windows Mobile and Symbian Series 60-based client applications with a
high-quality user interface for mobile devices, and a Flash-based server
solution for online editing, sharing, upload, and monetization of user-
generated video content. In addition to high-end product development,
Augmentum is supporting Droplet’s launch, including professional services and
go-to-market strategies across multiple geographies.
“In Augmentum, we found a partner whose expertise spans the front and
back-end of the mobile video world. Augmentum brought in a User Experience
practice with distinct skill-sets in user interfaces for mobile devices. Their
development team built a total solution around Droplet’s core technology and
greatly compressed critical time to market. As a result Augmentum allowed us
to extend our team — for user experience design, product platform
development, and even professional services,” said Dr. John D. Ralston,
President and CEO of Droplet. “It is rare to find a partner who can so
effectively support our innovations in both technology and business model, as
well as across multiple geographies. Given the role that Asia plays in coming
up with the next big thing for mobile functionality, our partnership with
Augmentum has allowed Droplet to focus on engineering our core technology
differentiators while developing business in key sectors of the global
market.”
“Droplet is pioneering the way video services can be delivered and enjoyed
in a connected world. Their approach of moving video capability in mobile
devices and server platforms from hardware to software significantly enhances
the performance and profitability of mobile user-generated video services.
With a single all-software platform, carriers can now offer a full suite of
mobile user-generated video services — video capture, playback, sharing and
editing, social networking, even real-time video communications. Droplet’s
all-software approach allows these services to be supported in an unusually
broad base of existing and future mobile devices, using much lower cost
infrastructure server platforms, and with greatly simplified mobile network
interoperability.” explained Frank Yu, President and COO of Augmentum.
About Droplet:
Droplet Technology, Inc. Capitalizing on the rapidly expanding adoption of
video applications over the Internet and in mobile devices, Droplet provides
video services direct to mobile subscribers, as well as through customization
/ distribution partnerships with mobile operators, Internet portals, and
device / service providers. Droplet’s unique innovations in all-software
video processing leverage and enhance the evolution of the Internet as a
software-enabled platform for communications services, business collaboration,
entertainment, and social networking. For more information, please visit
http://www.droplet-tech.com or call (650) 688-5762.
About Augmentum
Augmentum provides outsourcing leadership for innovation. Augmentum
engineers augment their clients’ teams as an extension, utilizing leading edge
development tools and technologies, as well as proven processes, to create
commercial-quality software. The management team has decades of collective
experience outsourcing commercial software and solutions. Augmentum, Inc. is
headquartered in Shanghai and Beijing in China and in Foster City, California.
The company has grown to 1,250 people in China out of 1,300 worldwide in four
years since its founding. Augmentum was awarded Founding Member of the
Community of Global Growth Companies, World Economic Forum 2007, Global
Services 100 in 2007 and Risk Management winner at the China Outsourcing
Summit in 2006 and is a Red Herring 100 company. For more information, please
visit http://www.augmentum.com or call (650) 578-9221 x104.
SOURCE Augmentum