NEW YORK, Feb. 1 /PRNewswire/ — Bobbi Brown Cosmetics announces the
creation of an exclusive, limited-edition red lip palette in partnership with
The Heart Truth campaign and its annual Red Dress Collection Fashion Show.
The palette was created to raise awareness for the campaign and its message
that heart disease is the #1 killer of women. The show, of which Bobbi Brown
Cosmetics is also an official sponsor for the third year in a row, will bring
Hollywood’s leading ladies together on one runway at “The Tent” at Bryant Park
during the Mercedes-Benz Fashion Week on February 1st at 10:00 am.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080201/NYF035 )
The Bobbi Brown Lip Palette includes beauty expert Bobbi Brown’s favorite
lipstick shades in a range of neutral and deep colors. Shades include Mauve
Lip Shimmer, Kir Lip Shimmer, Cranberry Lip Sheer and Slopes Lip Color. A
specially designed package that features the tagline “Be True to Your Heart.”
Only 500 of these limited-edition palettes will be available on BobbiBrown.com
for $40.00. The palette also includes a mini Lip Brush.
“I am thrilled to be a part of The Heart Truth’s Red Dress Collection
Fashion Show for a third year in a row. It’s important to educate and empower
women with the knowledge they need to make smart lifestyle choices and The
Heart Truth does a great job of getting the word out,” says Brown.
Women scheduled to walk the runway this year in support of the Red Dress
Collection 2008 include: Heidi Klum, Molly Sims, Joss Stone, Allison Janney,
Patricia Heaton, Camryn Manheim, Lisa Rinna, Maria Menounos and more.
The National Heart, Lung, and Blood Institute’s (NHLBI) The Heart Truth
created and launched the Red Dress as the national symbol for women and heart
disease awareness. NHLBI’s ingenious creation of the Red Dress and National
Wear Red Day (February 1st) creates greater awareness and better heart health
for all women.
“Our continuing partnership with Bobbi Brown Cosmetics enables us to reach
thousands of women with critical information to help them understand their
risk factors and make their heart health a priority,” adds Dr. Elizabeth G.
Nabel, director of the National Heart, Lung, and Blood Institute.
For more information please visit www.hearttruth.gov or www.BobbiBrown.com
SOURCE Bobbi Brown Cosmetics