Press Release Depot

INDIANAPOLIS, March 25 /PRNewswire/ -- Indianapolis-based ChaCha(R)
(http://www.chacha.com) has deepened its management team with veterans of
Sprint Nextel and IBM joining its Business Development team and Board of
Directors.

The company's business development strategy is now led by Jay Highley,
Chief Business Development Officer, and Kevin Mazzatta, Vice President of
Business Development. Highley and Mazzatta are responsible for creating
partnerships that drive adoption of ChaCha's unique mobile answers platform
throughout the world.

"The additions of Jay and Kevin are accelerating our ability to
demonstrate the value that ChaCha's unprecedented search model brings to
wireless carriers," said ChaCha CEO Scott A. Jones. "ChaCha's mobile 'answers'
service greatly enhances the mobile search experience for any cell phone user.
Our pioneering service uses guides to answer questions that cell-phone users
have, allowing any phone to be a super smart phone.

"With ChaCha, users don't have to remember any special formatting or
rules. Text shortcuts, misspellings and slang can easily be understood by
ChaCha's human guides. We are driving search usage on mobile phones and
creating a true win-win situation for both carriers and users."

Highley's career spans more than 20 years in the telecom industry, in
which he held a number of executive level assignments at Sprint, including
Corporate Vice President of Marketing. He was also the President and CEO of
Integrated Mobile, Inc., which was one of the fastest growing privately held
companies in the United States.

Mazzatta, most recently a global solutions leader for IBM Global
Technology Systems, brings more than 17 years of wireless experience to the
position, ranging from strategic marketing and consulting to creating vertical
solutions for Sprint PCS and GTE Wireless (now Verizon). Prior to joining
ChaCha, Mazzatta supervised growth planning and global strategy for IBM's
service businesses in the mobility, wireless, and RFID markets.

ChaCha's board also was strengthened by the timely addition of Tom Kelly,
formerly the Chief Marketing Officer and Chief Operating Officer of Nextel and
then Sprint Nextel's Chief Strategy Officer. Kelly will also serve in a
consulting role for ChaCha, helping to position and scale ChaCha just as he
successfully accomplished this with his groundbreaking services in his
previous roles at Nextel, AT&T, and Sprint Nextel.

Last year, ChaCha added Chris Brown, now its Chief Operating Officer, to
its growing team of mobile industry veterans. Previously, Brown co-led all
facets of the Sprint-Nextel Communications merger, one of the largest merger
and integration efforts in U.S. history, and previously was Vice President of
Customer Operations for Nextel. Chris brings over 20 years of wireless
industry experience to ChaCha including eight years with Verizon Wireless
prior to his varied executive assignments with Nextel. As Nextel's Vice
President of Customer Operations, Chris led the company's Service Done Right
program (which garnered Nextel JD Powers No. 1 in Customer Satisfaction).

Jones, who invented today's market-leading voicemail technology and who
created Gracenote, the world's most successful music identification company
depended upon by Apple, Yahoo, Sony, and others, said, "Our mission with
ChaCha is to create the best mobile search experience for consumers and a
value-added search product for advertisers and carriers. Our mobile-centric
team will be integral in taking our brand to the next level."

For more information about ChaCha's newest features, please visit us
online at http://www.chacha.com or simply text your question to 242 242.

Next week in Las Vegas at CTIA (the International Association for the
Wireless Telecommunications Industry), ChaCha is introducing another new
groundbreaking service.


About ChaCha

ChaCha, a mobile answers service, allows users to text any question to 242
242 (CHA CHA on your mobile-phone keypad) and receive the answer within
minutes. ChaCha guides -- trained and skilled individuals -- use ChaCha's
powerful internal patent-pending search tools to respond to any query. Created
by serial entrepreneur Scott A. Jones (http://www.scottajones.com) and Brad
Bostic (http://blog.bradbostic.com/), ChaCha is funded by Bezos Expeditions,
the personal investment firm of Jeff Bezos; Morton Meyerson, former President
and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod
Canion, founding CEO of Compaq Computer; and Jack Gill, well-known Silicon
Valley venture capitalist


SOURCE ChaCha

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