ENGLEWOOD, N.J., June 30 /PRNewswire/ — Dale and Thomas Popcorn, and its
team of popcorn chefs, unveiled Popsters(R) today. The Popster, which has a
patent pending, is reminiscent of movie theatre classics such as the malted
ball or chocolate covered raisin. This exciting new item in the Dale and
Thomas family of products, which is a fresh, crunchy piece of Dale and Thomas
caramel corn, dipped in chocolate and other premium coatings, was conceived
through a collaboration with Jeff Rubin, one of the most famous visionaries in
confection retailing, and creator of candy megastores FAO Schweetz, Dylan’s
Candy Bar and most recently IT’SUGAR. The Dale and Thomas popcorn chef teamed
up with Mr. Rubin, who has been on the forefront of confection culture for the
past 20 years, to create a gourmet product that marries the best of premium
chocolate and premium popcorn. Both embarked on a search for the ultimate bite
sized “poppable” popcorn creation. Together, they sampled, tested, layered,
dipped, and enrobed until they had the perfect combination of popcorn and
confection … the Popster.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080630/NYM080 )
The Dale and Thomas Popster line will launch at the Fancy Food Show on
June 29, 2008 with three inaugural flavors: Dark Chocolate, Milk Chocolate,
and Peanut Butter all accented by a crispy and crunchy caramel corn center.
More unique and exciting flavors will be available in the coming months. Dale
and Thomas Popsters will be the signature product in the Dale and Thomas
Popcorn Popfection Collection(TM) and the next phase in the growth of
America’s favorite gourmet popcorn brand.
The Popster will be available at many retailers throughout the country
shortly after the Fancy Food Show. Both Chef Ed (aka the popcorn chef), and
Jeff Rubin will be on hand at the Fancy Food Show to talk about the creation
of what is destined to become the first great popcorn confection.
For more information about Dale and Thomas and the Popster, please contact
Rosie Mattio, Director of Public Relations (646)670-8220,
rosie@daleandthomas.com
About Dale and Thomas
Dale and Thomas is a privately held company, which creates America’s first
line of chef crafted, gourmet, popcorn products. The Englewood, New Jersey
based snack food company sells through wholesale, retail, and direct channels.
Dale and Thomas also manufactures Popcorn, Indiana(TM), an all-natural and
healthful kettlecorn brand, sold at supermarkets, club stores and gourmet
boutiques throughout the country. The company has also achieved a high level
of recognition as it was selected by Oprah Magazine as one of her favorite
things, and most recently its Popcorn, Indiana kettlecorn was named a favorite
in Shape Magazine’s 2008 Snack Food Awards. The company’s Chef Ed has appeared
on the Today Show and The View, as well as other national television
appearances. The company has also been featured on the CBS Early Show and the
Big Idea with Donny Deutsch on CNBC. Currently there are ten Dale and Thomas
retail stores, located in New York City, New Jersey, Pennsylvania, South
Florida, Michigan and Massachusetts. Dale and Thomas Popcorn is also available
at www.daleandthomas.com, Popcorn, Indiana at www.popcornindiana.com and both
brands at 1800-POPCORN.
About IT’SUGAR
IT’SUGAR is America’s first national candy concept megastore. Started by
famed confection visionary Jeff Rubin in 2005. IT’SUGAR aims to bring to the
country the joy and whimsical spirit that only candy can provide. IT’SUGAR
has a 6,000 square foot flagship store in Atlantic City and five other concept
stores throughout the U.S. and UK. Each IT’SUGAR store creates an environment
for kids young and old, with 5,000 types of candy, 250 types of ice cream and
a “Make-Your-Own Candy Bar”. IT’SUGAR also has the world’s largest selection
of Jelly Belly jellybeans and M&Ms as well as other large scale unique candy
displays and assortments and candy theme apparel and gifts. IT’SUGAR is also
known for its animatronics band called, “The Candy Rappers,” with band
members: Lemonem, Scoop Dogg, and Shoogar Bear, truly creating a fun and
playful atmosphere. IT’SUGAR is available on the web at www.itsugar.com.
SOURCE Dale and Thomas