HOLLYWOOD, Calif., Jan. 31 /PRNewswire/ — Paramount Pictures and Marvel
Entertainment today announced that a prime advertising spot for Marvel
Studios’ highly-anticipated “Iron Man” will air during the Super Bowl XLII
face-off between the New England Patriots and the New York Giants on Sunday
February 3, 2008.
(Logo: http://www.newscom.com/cgi-bin/prnh/19991206/PARLOGO)
Paramount Pictures and Marvel Entertainment Present the big screen
adaptation of Marvel’s legendary Super Hero Iron Man, which opens in theaters
on May 2, 2008.
Marvel.com will tease the spot on February 1, and following its TV debut
at approximately 4:30 p.m. PST, the ad will be available on Apple.com,
Marvel.com, and the official Iron Man website at IronManMovie.com. Additional
sites, including Yahoo Sports! and ESPN.com, will carry the ad the following
day.
Oscar(R) nominee Robert Downey Jr. stars as Tony Stark/Iron Man in the
story of a kidnapped billionaire industrialist and genius inventor. Using his
intelligence and ingenuity, Tony builds a high-tech suit of armor and escapes
captivity. When he uncovers a nefarious plot with global implications, he
dons his powerful armor and vows to protect the world as Iron Man. The
highly-anticipated action-adventure co-stars Gwyneth Paltrow, Jeff Bridges,
Terrence Howard and Shaun Toub. The film is directed by Jon Favreau from a
screenplay by Mark Fergus & Hawk Ostby and Art Marcum & Matt Holloway,
produced by Avi Arad and Kevin Feige. The executive producers are Louis
D’Esposito, Peter Billingsley, Jon Favreau, Ari Arad, Stan Lee and David
Maisel.
About Marvel Entertainment, Inc.
With a library of over 5,000 characters, Marvel Entertainment, Inc. is one
of the world’s most prominent character-based entertainment companies.
Marvel’s operations are focused on utilizing its character franchises in
licensing, entertainment, publishing and toys. Areas of emphasis include
feature films, DVD/home video, consumer products, video games, action figures
and role-playing toys, television and promotions. Rooted in the creative
success of over sixty years of comic book publishing, Marvel’s strategy is to
leverage its character franchises in a growing array of opportunities around
the world. For more information visit http://www.marvel.com.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of
filmed entertainment, is a unit of Viacom (NYSE: VIA), a leading content
company with prominent and respected film, television and digital
entertainment brands. The company’s labels include Paramount Pictures,
Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and
DreamWorks Studios. PPC operations also include Paramount Pictures Digital
Entertainment, Paramount Home Entertainment, Paramount Pictures International,
Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television
Distribution.
Iron Man, the Movie (C) 2008 MVL Film Finance LLC. Marvel, Iron Man, all
character names and their distinctive likenesses: TM & (C) 2008 Marvel
Entertainment, Inc. and its subsidiaries. All Rights Reserve
SOURCE Marvel Entertainment, Inc.; Paramount Pictures Corporation