AUSTIN, Texas, March 10 /PRNewswire/ — SocialMedia Advertising Network
announced today that CEO Seth Goldstein will speak on the panel “Peas in a
Pod: Advertising, Monetization and Social Media” on Tuesday, March 11, 2008 at
the SXSW Interactive Conference and Festival.
As consumers spend more time interacting with social media, marketers have
the opportunity to expand their advertising strategies to reach consumers
where they live online. While marketers have realized the potential for
leveraging social media in advertising campaigns, it is essential to
understand the delicate balance between effectively communicating to target
audiences while maintaining brand continuity and image.
In this session, advertisers will learn from the strategies, best
practices and upcoming trends for engaging demographics across various social
media landscapes while generating positive ROI. Mr. Goldstein is joined on the
panel by Tim Kendall, product manager of Facebook, Ellen McMirt, senior writer
for Fast Company, and Kent Nicholas, co-creator of Ask a Ninja. The panel will
be held at 11:30 a.m. CDT in Room B.
For more information about this event, please visit:
http://2008.sxsw.com/interactive/
About the Speaker:
Seth is the cofounder and CEO of SocialMedia.com. He is also an angel
advisor to a number of Web services companies such as Aggregate Knowledge,
Lijit and Downfly. He was the first investor in Web 2.0 pioneer del.icio.us
(now part of Yahoo!). In 1995, he created SiteSpecific, one of the first
Internet advertising companies. He was Entrepreneur-in-Residence at Flatiron
Partners from 1998-2000.
In 2002 Seth co-founded Majestic Research, a next generation Wall Street
Research firm that provides leading hedge funds with proprietary data
insights. In 2005 he created Root Markets, the first financial exchange for
Internet mortgage leads.
About SocialMedia Advertising Network:
SocialMedia Advertising Network provides advertisers and developers of
social media applications with the ability to manage, market and monetize
traffic on open social platforms and leading social networks, such as Facebook
and MySpace. SocialMedia Advertising Network has learned what developers and
advertisers need first-hand, having internally produced hit Facebook
applications such as FoodFight (throw a virtual lobster at your buddy) and
Happy Hour (send that buddy a cocktail), which have been installed by over
10 million consumers. SocialMedia Advertising Network is based in Palo Alto
and Mill Valley, CA. For more information, please visit:
http://www.socialmedia.com/
SOURCE SocialMedia Advertising Network